Portal GuideReach
How to configure inbound sequences
Set up automated responses for leads arriving from external sources.
Inbound sequences define how DealerAI responds when new leads arrive from external sources — dealer websites, AutoTrader, Cars.com, and other ADF-compatible providers. Each provider can be mapped to a specific response sequence.
Configure an inbound sequence
Go to Reach from the sidebar.
Select the Inbound Sequences tab.
Click Add Sequence to create a new inbound rule.
Select the Provider — the source of the incoming lead (e.g., AutoTrader, Cars.com, Website).
Choose the Channel — how the system should respond (SMS, Email, or both).
Configure the Response Timing — how quickly the first message goes out.
Click Save.
How inbound sequences work
- A lead arrives via ADF/XML (email) or web form submission.
- The system identifies the source provider from the ADF data.
- The matching inbound sequence is triggered.
- The AI sends the first response via the configured channel.
- If the customer replies, a live conversation begins and the AI continues naturally.
Map multiple providers
Different lead sources may need different response strategies:
| Provider | Response Channel | Timing | Rationale |
|---|---|---|---|
| AutoTrader | SMS | 2 minutes | Fast response for comparison shoppers |
| Website | SMS + Email | 5 minutes | Multi-channel for owned traffic |
| Cars.com | SMS | 2 minutes | Competitive market, speed matters |
Leads without a matching provider rule use the default inbound sequence. Make sure you have a default configured to catch leads from new or unexpected sources.
Tips
- Speed is critical — leads contacted within 5 minutes are far more likely to convert.
- Match the response channel to where the customer originally engaged when possible.
- Review unmatched leads periodically and add provider rules for any recurring sources.
- Coordinate with Follow-Up sequences for what happens after the initial inbound response.