DealerAI
Portal GuideSettings

Lead Generation

Configure how DealerAI delivers leads to the dealership via HTML email and ADF format.

Lead Generation controls how DealerAI sends captured lead information to the dealership. Two delivery formats are supported: formatted HTML email and ADF (Auto-Lead Data Format) XML.

Lead Generation form

Fields

Lead name

The name used to identify this dealership's leads in delivered emails. This appears as the lead source or sender label in the email.

HTML email

Send HTML email — When enabled, DealerAI sends a formatted HTML email containing the lead's contact information and vehicle interest to the configured recipient addresses.

Add one or more email addresses to the HTML recipients list. All addresses receive the HTML lead email when a new lead is captured.

ADF email

Send ADF email — When enabled, DealerAI sends the lead as an ADF (Auto-Lead Data Format) XML attachment. ADF is the automotive industry standard for passing lead data between systems and is compatible with most CRM platforms.

Add one or more email addresses to the ADF recipients list.

ADF leads are typically forwarded to a CRM's lead inbox. Check your CRM documentation for the correct ADF import email address to use here.

Both HTML and ADF delivery can be enabled simultaneously, sending to their respective recipient lists independently.

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